Towards the tip of the yr, TechCrunch reported that Apple was buying Shazam, an organization specializing in music, TV, movie and advertising recognition. The acquisition was confirmed a few days later, reportedly costing Apple $400 million, with media reports noting that the purchase seemed like a transfer by Apple to get data and instruments to bolster its Apple Music streaming service.
The company additionally made a number of high-profile hiring choices in 2013. On July 2, 2013, Apple recruited Paul Deneve, Belgian President and CEO of Yves Saint Laurent as a vice president reporting on to Tim Cook. A mid-October 2013 announcement revealed that Burberry CEO Angela Ahrendts will commence as a senior vp at Apple in mid-2014.
Apple did not have a boss on the time and as a substitute had two co-lead directors, Andrea Jung and Arthur D. Levinson, who continued with those titles till Levinson changed Jobs as chairman of the board in November after Jobs’ death. Alongside peer entities such as Atari and Cisco Systems, Apple was featured within the documentary Something Ventured, which premiered in 2011 and explored the three-decade period that led to the establishment and dominance of Silicon Valley. It has been argued that Apple has achieved such effectivity in its supply chain that the company operates as a monopsony and can dictate phrases to its suppliers.
Ahrendts oversaw Burberry’s digital strategy for almost eight years and, throughout her tenure, gross sales elevated to about $three.2 billion and shares gained more than threefold. On October 5, 2011, Steve Jobs died, marking the end of an era for Apple. The first main product announcement by Apple following Jobs’s passing occurred on January 19, 2012, when Apple’s Phil Schiller launched iBooks Textbooks for iOS and iBook Author for Mac OS X in New York City. Jobs had said in his biography that he wished to reinvent the textbook industry and training.
Apple also introduced Live Titles for Clips that allows users to add live animated captions and titles utilizing their voice. On June 6, 2016, Fortune launched Fortune 500, their listing of companies ranked on revenue era. In the trailing fiscal year , Apple appeared on the record as the highest tech company. This represents a movement upward of two spots from the earlier 12 months’s record. On May 12, 2016, Apple invested $1 billion in DiDi, the most important automobile for rent company in China.
This can be the last product launch Jobs would attend earlier than his death. On January 6, 2011, the corporate opened its Mac App Store, a digital software distribution platform just like the iOS App Store.
On May 14, 2020, Apple acquired NextVR, a virtual actuality firm, primarily based in Newport Beach, California. In June 2017, Apple introduced the HomePod, its good speaker aimed to compete against Sonos, Google Home, and Amazon Echo.
On April 6, 2017, Apple launched Clips, an app that enables iPad and iPhone customers to make and edit quick videos with textual content, graphics, and effects. The app offers a method to produce brief movies to share with other users on the Messages app, Instagram, Facebook, and other social networks.
In July 2011, because of the American debt-ceiling disaster, Apple’s monetary reserves have been briefly larger than these of the U.S. On January 17, 2011, Jobs announced in an internal Apple memo that he would take another medical depart of absence for an indefinite interval to permit him to concentrate on his well being. Chief Operating Officer Tim Cook assumed Jobs’s day-to-day operations at Apple, although Jobs would still remain “concerned in main strategic selections”. Apple became essentially the most useful client-facing brand on the earth. In June 2011, Jobs surprisingly took the stage and unveiled iCloud, an online storage and syncing service for music, photos, information, and software which replaced MobileMe, Apple’s earlier try at content material syncing.